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Italian |
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IN 201 - Intermediate Italian I w/Lab * (3)
Continued study of grammar and vocabulary with increased emphasis on writing skills. Special focus on use of past tenses, pronoun objects, and more complex structures. Prerequisite(s): IN 102
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IN 202 - Intermediate Italian II w/Lab * (3)
Continuing focus on expanding knowledge of Italian vocabulary and students’ ability to use more complex sentence patterns in speaking and writing. Increases emphasis on reading skills. Prerequisite(s): IN 201
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IN 203 - Conversation and Composition * (3)
Review of language structures and vocabulary of particular difficulty to native-English-speaking learners of Italian. The course emphasizes complex sentence structures and increased fluency in conversation and composition. Prerequisite(s): IN 202
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IN 215 - Applied Italian (intermediate) * (3)
Opportunities for guided study of Italian at the intermediate level through a study abroad, service learning or internship experience. Credit approval must be secured in advance through the Department of Humanities after submission of the course description, language learning goals and objectives, instructional strategies, and evaluation procedures. Students will also be evaluated by departmental testing at the end of the experience. Prerequisite(s): IN 102 Note(s) May be repeated for credit one time.
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Legal Studies |
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LE 200 - Legal Research and Writing (3)
Concentrates on developing the research skills necessary to function effectively within the legal system. Statutes, codes, case reporters, digests, legal encyclopedias, treatises and other sources of law will be used; updating tools also used. Students will be exposed to computerized legal research. Written skills will be developed through the use of briefs and memos.
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LE 300 - Conflict Resolution * (3)
Examines the methods to resolve disputes other than litigation through the court system. Includes negotiation, arbitration, mediation and other dispute settlement processes as well as an examination of the nature of conflict and its resolution in several arenas such as labor relations, education, communities and family settings.
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LE 310 - Civil Litigation (3)
Studies the pretrial, trial, and post-trial procedures for civil cases in both state and federal jurisdictions. Drafting of pleadings and discovery devices is included.
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LE 315 - Criminal Litigation (3)
This course is designed for conflict resolution and legal studies students and other students interested in criminal law process. It provides an introduction to the historical and contemporary aspects of basic criminal law and procedure as well as an overview of alternative solutions such as victim/offender mediation and restorative justice. Case method may be used.
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LE 350 - Advocacy (3)
Covers all aspects of the presentation of a case at trial. Both ADR and trial procedures are reviewed and students are encouraged to utilize skills acquired as members of a mock trial team in tournaments sponsored by the American Mock Trial Association.
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LE 400 - Advanced Conflict Resolution (3)
Furthers understanding of alternative dispute resolution theory and methods. Students will participate in negotiation and mediation exercises with potential roles as mediators in actual disputes. Case management skills will also be taught. Prerequisite(s): LE 300
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LE 480 - Internship (3)
Closely supervised practical experience in a legal or dispute resolution setting. Permission of department head must be obtained prior to registration. Usually taken in student’s last semester. Actual experience monitored by department head and internship provider.
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LE 495 - Special Topics (3)
This course serves the needs of students who share an interest in an area not specifically covered in the curriculum or on an individual level, offers opportunity for guided but independent study in some area of special interest of the student.
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Leisure Sports |
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LS 103 - Bowling/Billiards * (1)
This course is designed to introduce the student to proper bowling techniques and to help the student learn the history, terminology and scoring to appreciate the sport of bowling.
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LS 104 - Golf * (1)
This beginning golf class will provide the student with the opportunity to learn the fundamental skills of the game of golf as well as an understanding of the rules, etiquette and terminology.
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LS 106 - Tennis * (1)
This course is designed to teach the fundamental skills of the game of tennis and provide instruction in tennis scoring, rules and etiquette.
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Liberal Arts |
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LA 499 - Liberal Arts Capstone Experience (3)
This is an independent study course that serves as the capstone to the Liberal Arts major program. The course consists of a research project conceived, developed and completed by the student under the direction of a committee consisting of the Director of the Liberal Arts program and the disciplinary advisers from the student’s two areas of primary concentration. The format for the project as well as the criteria for successful completion will be determined by this committee. However, it must include a written presentation and an oral presentation, both presented to the grading committee. The project must involve an interdisciplinary approach encompassing the two areas of primary concentration.
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Library |
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LB 101 - Library Research (1)
This course teaches students how to apply research and critical thinking skills that will guide them throughout their careers at Brenau and beyond. This course integrates lecture, in-class discussion, hands-on activities, oral presentations and written assignments. All activities emphasize students’ active roles as participants and innovators in the expanding digital environment.
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LB 201 - Skills in Information Literacy (SKIL) (3)
The SKIL course will bridge the gap between the very basic information literacy instruction students receive in AS100 level courses and the knowledge struggling student researchers need to succeed as they hunt for scholarly information and write in an academic style. Utilizing the methods of constructive feedback and step by step revision, the course will delve deeper into research methods and cover all aspects of crafting a college-level paper, from developing an academic thesis question that is actually researchable, to how to utilize various library and open Internet resources effectively and finally, how to write, and cite, a scholarly paper, from introduction to conclusion. There will also be a focus on the importance of plagiarism awareness for our students who know what plagiarism is, but not how to avoid it. This course can be utilized by advisers to bolster the confidence of students struggling with research and improve the quality of their future research endeavors.
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LB 501 - Library Research (1)
The ability to access, analyze and apply evidence based research is fundamental to success in many fields of endeavor. Through the creation of an abbreviated literature review, targeted to the appropriate professional audience, this course prepares students to effectively use the literature of their discipline. The A.P.A. style, the standard for graduate programs at Brenau, is employed.
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Lifetime Fitness |
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LF 101 - Aerobics * (1)
This course is designed to promote aerobic and physical fitness through aerobic dance (low impact and high impact), step aerobics, aerobic walking, and strength/flexibility exercises (training with hand weights, Pilates and Yoga).
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LF 105 - Fitness Swimming/Fitness Walking * (1)
This course will teach the student how to use fitness swimming and aquatic exercise to provide the physical activity that they need. The student will also learn how to develop a personal lifetime fitness program that will maximize fitness benefits and instruct them on injury avoidance strategies.
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LF 109 - Personal Fitness/Weight Training * (1)
This course is designed to promote personal fitness through weight training, aerobics and nutrition.
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LF 112 - Karate * (1)
This course is designed to teach the student the self-defense techniques, basic kicks, hand strikes and blocks of karate.
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LF 199 - Varsity Sports * (1)
This course requires participation as a member of an intercollegiate athletic team. Rules, techniques, strategies, fitness, etiquette, conduct, sportsmanship, and the appreciation of competition, as character building elements, are components of this course. Approval for enrollment must be obtained from head coach prior to registration. Note(s) Students will be registered by the Athletic Department. Graded on Pass/Fail basis.
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Management |
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MG 301 - Management Principles (3)
This course provides students with a contemporary account of the changing environment of management practices. It includes management principles, current theories and frameworks of management, as well as tools to critically analyze organizations and their effectiveness in society.
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MG 302 - Small Business Management (3)
This course looks at the role of the small business in our economic system, methods of establishing a small business, and problem solving techniques required for success of the firm. Prerequisite(s): MG 301
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MG 311 - Introduction to Sport Management (3)
This course is an investigation of the sport industry which is a growing segment in the United States and in much of the world. The various functions of effective management and the skills, attributes and roles required of the sport manager are discussed. Attention will be focused on how the managerial process relates to sport organizations and the products they provide. Students become acquainted with career opportunities in the sport management field. The course is designed to provide an overview of sport administration with an emphasis on management principles and career opportunities.
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MG 318 - Organizational Behavior (3)
The course explores the determinants and consequences of behavior in a variety of organizations. Topics include, but are not limited to, personality, power, conflict, leadership, team dynamics, communications, and culture. All concepts will be examined from individual, group, and organizational perspectives. Prerequisite(s): MG 301
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MG 400 - Quality Management (3)
This course examines the principles and methods used to plan, manage, and improve the quality of processes. The principles of quality include customer focus, continuous improvement, and the recognition of the negative impact that variability has on process quality, for both products and services. The methods include control chart analysis, process capability analysis, Failure Modes and Effects Analysis (FMEA), Measurement Systems Analysis, and Problem Solving. We will also investigate the historical development of quality management and strategies for implementing world class quality. Prerequisite(s): BA 303, BA 470
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MG 405 - Six Sigma (3)
This course examines the process improvement and problem methodology known as Six Sigma. The course will be primarily organized around the five phases of the Six Sigma methodology: Define, Measure, Analyze, Improve, and Control. The emphasis of Six Sigma is to use data to determine the cause-and-effect nature of processes so that action can be taken with the purpose of reducing variation and/or improving process performance. Prerequisite(s): BA 303, BA 470, MG 400
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MG 410 - Lean Management (3)
This course examines the principles and methods of Lean, patterned after the Toyota Production system. A key emphasis is the identification and elimination of non-value-added activities, with the superordinate objective of reducing the overall lead time. The Lean philosophy of pursuing perfection through continuous efforts by every member in the organization (Toyota Kata) will be emphasized. Various Lean tools, techniques, and philosophies will be covered such as Value Stream mapping and analysis, Just-In-Time, one piece flow, 5S, TPM, steady production, Pull, Takt Time, Kaizen, Kanban, supermarket systems, Poka Yoke, setup reduction, and Visual Control. Prerequisite(s): BA 303, BA 470, MG 400
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MG 415 - Service Operations Management (3)
This course examines the service economy which dominates the manufacturing economy on both a domestic and international scale. Even within manufacturing firms, service operations are becoming increasingly important. The course will contrast service operations with the more tangible manufacturing operations. The closer relationship and active participation of the customer will be emphasized. Both quantitative and qualitative tools for managing service operations will be covered, such as designing service operations and managing the variability that occurs within service operations. In particular, waiting line management will be explored. An important qualitative technique that will be emphasized is process flow analysis. Prerequisite(s): BA 303, BA 470, MG 400
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MG 420 - Principles of Project Management (3)
This course provides an introduction to the knowledge areas established by the Project Management Institute (PMI). These knowledge areas are the foundation for best practices in project management and include the management of: project integration, scope, time, cost, quantity, human resources, communications, risk and procurement.
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MG 425 - Supply Chain Management (3)
This course examines the objectives and techniques of managing supply chains, including logistics, which plans, implements, and controls the flow of products and services. An important emphasis will be placed on the flow of products and services, as well as the flow of the information that controls the flow of products and services. Topics will include distribution and transportation, including the incorporation of such Lean techniques as milk-runs, and frequent deliveries of small batch sizes. The understanding of inventory management throughout the production process will be explored, included raw materials, work-in-process, and finished goods. Sourcing topics will also be explored such as make-versus-buy decision, purchasing performance, key performance indicators, and supplier quality management. Prerequisite(s): BA 303, BA 470, MG 400
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MG 729 - Management and Organizational Behavior (3)
This course focuses on understanding the management and organizational behaviors that constitute the processes within organizations. Specific topics in this course include the study of theories of individual and group behavior and review the processes of perception, judgment, attribution, choice, conflict, motivation, communication, leadership, and decision-making.
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MG 730 - Managerial Leadership (3)
This course provides students with a basic framework of leadership theories and skills. Students will critically analyze the historical development of leadership theory, assess their own leadership styles, diagnose areas that need improvement and develop a set of skills that can be used effectively in multiple settings. Prerequisite(s): MG 729
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MG 732 - Topics in Advanced Management (3)
This course extends students’ basic studies in management through an analysis of contemporary articles relating to individuals, groups and organizations. Students will read current research to identify developing trends and theory in management, organizational behavior and leadership. Emphasis will be on the practical application of knowledge to improve management practices and organizational effectiveness. Prerequisite(s): MG 729
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MG 733 - Human Resource Management (3)
Students examine the concepts and practices underlying human resource management and review the basic human resource functions: planning recruitment, and selection; development (orientation, training, team building, performance appraisal systems, organizational development, career development); compensation and benefits; safety and health; employee and labor relations; and human resource research. Students also analyze how institutions, policies, programs, legislation, and regulation affect human resource management and explore the relationship between the public and private sectors.
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MG 740 - Contract Management and Ethics (3)
Students examine the contractual and ethical issues and the situations that managers confront in implementing unique well-defined tasks, such as projects; analyze various types of contracts and the risks associated with each one; and explore the potential ethical concerns as well as the applicable laws and standards of conduct associated with the development and implementation of such tasks.
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MG 785 - International Organizational Behavior (3)
This course examines issues associated with global management and organizational behavior. It prepares students with methods and behavioral skills needed to work within or direct a global workforce. This course includes topics such as cross-cultural communication, managing and leading international teams and solving cross-cultural conflict. Prerequisite(s): MG 729
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MG 795 - Evolution of Management Thought (3)
This course provides students with the historical background of the management discipline, starting prior to the industrial revolution and continuing up to the modern era. Topics include pre-industrialization; Industrial Revolution in Great Britain/US; Scientific Management; European influences; Hawthorne Studies/Human Relations; emergence of organizational behavior; science as applied to management. Prerequisite(s): MG 729
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Marketing |
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MK 311 - Advertising Management (3)
Learners explore the entire field of advertising (radio, television, point of purchase, direct mail, newspapers, magazines, etc.) as well as advertising within the organization. The aspects of advertising covered include research, copy, layout, production and budgeting as well as the role of advertising in our economy. Prerequisite(s): MK 315
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MK 315 - Marketing Principles (3)
This course considers the integration and coordination of product development, promotional strategy, physical distribution, and pricing in planning and controlling marketing operations. The managerial aspects of marketing and analysis of distribution problems are emphasized.
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MK 412 - Sales Management (3)
Learners explore the objectives, policies, and techniques of sales force management and the critical roles and responsibilities of the sales manager in a marketing-concept-driven organization: sales force motivation and performance; goals, quotas, and measurement; and individual and team performance measurement and control. Prerequisite(s): MK 315
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MK 414 - Consumer Behavior (3)
Learners explore the behavioral content in consumer, industrial, governmental and international marketing as well as applicable theories and research including motivation, learning, beliefs and attitudes, customs, social class, values, and utility expectations. Develops conceptual models of buyer behaviors. Prerequisite(s): MK*315
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MK 418 - Marketing Research (3)
In this course learners analyze conceptual and applied structures of marketing research: designing, producing, analyzing, and presenting research results. Buyer preference testing, market pattern analyses, and statistical evaluation are discussed. Prerequisite(s): MK 315
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MK 457 - Social Media and Mobile Marketing (3)
This course analysis the impact of social media and mobile platforms on marketing strategies consisting of product and branding decisions, promotions, physical distribution, and pricing. The strategic dimensions of planning and controlling marketing operations are highlighted. Prerequisite(s): MK 315
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MK 472 - International Marketing (3)
A study of marketing management activities from the perspective of firms doing business across international boundaries. The emphasis is placed on the unique aspects of cultural differences, distribution problems, communications differences, and governmental affairs. Prerequisite(s): MK 315
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MK 473 - Marketing Management (3)
A study of the conceptual and practical issues in managing the marketing function for for-profit and not-for-profit organizations in a market-driven economy. Strategic and operational planning and problem-solving, decision-making, and potential problem analysis are emphasized. Prerequisite(s): MK 315
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MK 715 - Marketing Management (3)
Learners study the managerial role applied to the marketing function in for-profit, not-for-profit, and governmental settings. Particular emphasis is placed on both the conceptual and application issues in marketing management; industry and competitor analysis; productivity and profitability analysis; product design, promotion, pricing, and distribution; ethical decision making; and evaluation and control systems.
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MK 758 - New Media and Marketing Communication (3)
A study of new media from the perspective of organizations wishing to integrate new and traditional media into their marketing efforts. Emphasis is placed on consumer social interactions, marketing strategies for new media, pillars of new media communication, social media, mobile marketing channels, and tracking media effectiveness. Prerequisite(s): MK 715
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MK 760 - Consumer Behavior and Marketing Strategy (3)
Contemporary approaches to business emphasize the importance of adopting a customer focus. Marketing begins and ends with the consumer - from determining consumer needs to ensuring customer satisfaction. The marketing manager who possesses an in-depth understanding of consumer judgement and decision making will likely succeed where others might fail. The study of consumer behavior uses concepts, theories, and principles from the social sciences to extend marketing managers understanding of factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Prerequisite(s): MK 715
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MK 762 - Channel Development and Key Account Management (3)
A study of the core business processes involved in management of a sales force in a business-to-business environment. Emphasis is placed on the process of buying and selling, the links between sales and customer relationship management (CRM), developing and maintaining long-term relationships with profitable customers, forecasting and setting quotas, and the implementation and control of sales programs. Leadership, innovation, and technology are important overarching topics in this course. Prerequisite(s): MK 715
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MK 778 - Services Marketing and Differentiation (3)
A study of the services industry sector-from the perspective of marketing management-that accounts for 80%+ of GDP in the U.S. Emphasis is placed on the unique characteristics of services, differentiation of services, delivery of high quality services, the design and redesign of services, branding service businesses, and improvement of customer satisfaction in services. Prerequisite(s): MK 715
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MK 780 - Product Development and Innovation (3)
A study of changing market demands, innovation, and new product development from the perspective of marketing management in a business organization. Emphasis is placed on innovation, opportunity identification and selection, new product ideation and concept evaluation, management of the new product process, new product design and development, and strategic launch planning. Prerequisite(s): MK 715
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MK 782 - International Marketing (3)
A study of marketing management activities from the perspective of firms doing business across international boundaries. The emphasis is placed on the unique aspects of cultural differences, distribution problems, communications differences, and governmental affairs. Prerequisite(s): MK 715
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Mass Communication |
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MM 100 - Film Appreciation * (3)
An introduction to the cinematic art through literary and visual analysis of key films, their genres, and social context.
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MM 101 - Introduction to Mass Communication * (3)
A survey of the historical development and operation of the various mass media and their cultural effects, including an overview of criticisms and problems of the media.
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MM 105 - Effective Interpersonal Communication * (3)
This course is designed to illuminate the process of interpersonal communication and its effect on social and personal identities. Course topics include effective listening, verbal and non-verbal communicating, the spirit of interpersonal exchange and negotiation relationships that honor diversity in personal and business environments. Managing conflict, understanding gender roles and self-awareness will also be addressed.
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MM 175 - Newspaper Practicum (1)
Practical experience in the publication of the student newspaper. Students must take an active part in the production of the newspaper and attend periodic staff meetings. Offered on a pass/fail basis.
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MM 176 - Radio Practicum (1)
Practical experience in the operation of WBCX-FM (Brenau’s radio station). students must take an active staff position or responsibility with radio station. Offered on a pass/fail basis.
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MM 177 - Television Practicum (1)
Practical experience in television production. Students must take an active role with the University’s cable channel or with the “Brenau News Forum.” Offered on a pass/fail basis.
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MM 178 - PR/Promotions Practicum (1)
Students will distribute information in the form of press releases and engage in other forms of promotions for student media in campus. Offered on a pass/fail basis.
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MM 185 - Professional Practice 1 (1)
Students will acquire industry knowledge through acquisition of external certifications. Students will also engage in job shadowing in their intended field. Offered on a pass/fail basis.
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MM 186 - Portfolio Development (1)
Students will create a body of work in the area of their major concentration that demonstrates the student’s skills, quality of work, and level of professional competence. Portfolio materials will include a resume, business cards, and an electronic portfolio of at least ten artifacts demonstrating creativity, technical proficiency, and industry knowledge. Offered on a pass/fail basis. Prerequisite(s): MM 175, MM 176, MM 177, MM 178, MM 185
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MM 187 - Professional Practice 2 (1)
Students will demonstrate professional/industry knowledge through such experiences as conference presentations, consulting, mentoring prospective students, engagement in industry competitions, etc. Offered on a pass/fail basis.
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MM 188 - Portfolio Review (1)
This course is part of the capstone experience for students in Mass Communication. Each student’s portfolio will be reviewed by a committee of department faculty and industry professionals in an in-person critque session. Evaluation of the student’s skills, quality of work, and level of competence will result. Should be taken in the student’s final semester of study. Offered on a pass/fail basis.
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MM 200 - Diversity in Media * (3)
This course critically examines how U.S. media – viewed as one of the major social institutions – create, support and challenge social constructions of race, gender, class, sexuality and other ways in which people are identified, labeled or stereotyped. Students will analyze various print and electronic media content, including advertising.
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MM 205 - Careers in the Media (3)
This course will expose students to the many career paths that are available in music, sports, and entertainment. For every “star” there are hundreds of “helpers” including marketers, managers, attorneys, agents, and many other positions in the industry. Guest speakers from various segments of the industry will be featured. Descriptions of the varying facets of the music, sports, and entertainment business will be discussed.
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MM 209 - Video Production 1 (3)
Analysis of the principles and methods of production and operations for both radio and television.
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MM 215 - Persuasion * (3)
The course facilitates understanding of the theory and practice of persuasion as a means of influencing attitudes, beliefs, opinions, and actions. Emphasis is placed on the critical evaluation of persuasive messages and the design of persuasive campaigns. An equally important element of the course is to foster student’s insight into the techniques of persuasion so that students are able to apply course-related concepts to the development of rhetorical appeals.
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MM 220 - Communication Theory * (3)
A basic course to introduce the student to communication theory. Major theories in the process of communication from both the social sciences and humanities will be presented, from Aristotle (rhetoric) to Shannon and Weaver (information transmission) to McLuhan (mass communication).
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MM 225 - Media Writing (3)
This introductory writing course addresses the basics of writing for print, broadcasting, public relations, and advertising copywriting. The course involves lectures, discussions, and laboratory practice in data gathering, organizing and writing for various media, including newspapers, magazines, radio, television and the Web. Prerequisite(s): EH 101
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MM 230 - New Media Development (3)
The course will focus on blogging, micro-blogging, online forums and other emerging media forms such as podcasting, photo-sharing, tagging, RSS, and wiki-based communities.
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MM 240 - Newswriting and Reporting (3)
Instruction in the fundamentals of basic gathering, reporting and writing the news for both print and broadcast operations. Prerequisite(s): EH 101, EH 102
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MM 244 - Newswriting and Copy Editing (3)
This course provides instruction in print editing skills, with emphasis on basic accuracy in writing, and on grammar and style. Included: instruction in the fundamentals of basic gathering, reporting and writing the news for print as well as layout and page design.
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MM 250 - Introduction to Radio/Television (3)
Analysis of the principles and methods of production and operations for both radio and television.
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MM 251 - Radio Production (3)
Application of the methods of sound production. Students will design and produce experimental and professional level audio programs. Included also is an overview of the principles/policies of radio station operation.
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MM 260 - Media History and Culture * (3)
A survey of the historical, technological, and industrial development of media in its multiple forms. This course explores how the changing media landscape parallels it’s social and cultural function, domestically and globally, and how new innovations emerge from previous media forms and practices. Students will learn how the evolution of media and cultural traditions, spanning from their folk tradition roots to the digital age.
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MM 302 - Television Production and Editing (3)
Students will combine infield video experience with studio productions. Practical experience will include designing, producing and editing complete programs. Included also is an overview of the principles/policies of television station operation.
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MM 303 - Anime and Japanese Culture (3)
This course explores the cultural, historical, and (trans)national origins of Japanese and anime, and their continued impact on its later development. A product of both Japanese cultural traditions and outside global influences, anime has grown from a niche market to one of wider global appeal Anime is a complex reflection of cultural flow that reflects aspects of post-war Japanese identity while also serving as a prime example of how culture flows between nations. By exploring the various facets of anime and its relationship to other media, students will learn more about both Japanese cultural history, racial identity, and about the flow of culture around the word - including right here at home.
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MM 304 - Audio Production (3)
This course is designed to develop and perfect skills involved in audio production and to offer opportunities for experience in different applications of audio. Major topics include the recording process, microphones and placement techniques, audio console operation, multi-track recording and signal processors. Also included is the planning and execution of live music recording both in-studio and in the field and the audio production of sporting events and stage performances. Students learn basic tracking techniques, studio set up and break down. Prerequisite(s): MM 204
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MM 305 - Film History I (3)
This course examines the development of cinema as a mode of expression from its initial inception in the late 19th century through World War II. Film History I begins by reviewing the proto-cinematic arts and then surveys early days of film, the birth of the industry in Europe and the U.S., the silent era, and the Golden days of Hollywood. The class also explores the propaganda films produced during WWII, both by the Allies and Axis powers. Students will view and research select films from each period, studying them both as reflective of their historical content and as one of the social forces that has shaped history.
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MM 306 - Film History II (3)
This course examines the development of cinema as a mode of expression from the end of World War II until present. Film History II begins by reviewing the Classical Hollywood Era and then surveys major cinematic movements that have followed, including Italian Neorealism, the Japanese cinema, Bollywood, and African cinema. All the while, we will track global trends such as the movement from distinct national cinema industries to internationalism, from conventional narrative form to more diverse and stylized storytelling, from studio-controlled production to independent filmmaking. Students will view and research select films from each period, studying them both as reflective of their historical content and as one of the social forces that has shaped history.
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MM 309 - Video Production 2 (3)
Students will combine infield video experience with studio productions. Practical experience will include designing, producing and editing complete programs. Included also is an overview of the principles/policies of television station operation. Prerequisite(s): MM 101, MM 209
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MM 310 - Web Design (3)
This course provides a comprehensive and fast-paced introduction to the design, creation, and maintenance of media-rich web pages and websites. Students learn how to critically evaluate website quality, learn how to create and maintain quality web pages, learn about web design accessibility standards and why they’re important, and learn to create and manipulate various types of digital media in support of their design goals. Prerequisite(s): MM 230
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MM 315 - Sports Writing and Reporting (3)
This course introduces students to basic concepts of sports reporting that involve multiple platforms such as print, video, radio, and social media. This course will offer a strong foundation in business contracts, legal proceedings, sports medicine, and diversity issues.
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MM 322 - Survey of American Broadcasting (3)
A study of the structure and function of modern broadcast media, the social and legal aspects of broadcasting, comparison with world media, and criticisms and problems confronting broadcast media. Prerequisite(s): MM 101
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MM 324 - Scriptwriting for Media (3)
A course in the design and writing of scripts for both audio and video production. A critical study of different script formats and practical experience in producing scripts for a particular audience is stressed. Prerequisite(s): EH 101
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MM 329 - Editorial/Feature Writing (3)
Researching and writing non-fiction articles for newspaper and magazines. Students will identify and develop subjects, practice interviewing techniques and write feature articles for college and area media. Prerequisite(s): EH 101, EH 102, MM 244
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MM 332 - Media Philosophy and Ethics (3)
A study of the basic influences affecting one’s perception and values, of the concepts of right and wrong and of the application of ethical principles to one’s professional responsibilities in mass media. Prerequisite(s): MM 101
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MM 333 - International Media Systems (3)
A comparison of mass media in this country with the media in other countries including the influence of political philosophy, history and geography on the development of a nation’s media system. Prerequisite(s): MM 101
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MM 340 - Nonverbal Communication (3)
To introduce students to the dynamics of nonverbal behavior through exploration of scholarly research, application of practical theory, and analysis of sociocultural variables to foster a deeper appreciation and greater understanding of nonverbal messages across social contexts.
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MM 345 - Advertising Principles (3)
An introductory survey course covering the environment of modern advertising through historical, social and economic viewpoints; strategies of advertising include consumer behavior and the mechanics of advertising, including creative copy and layout. Prerequisite(s): MM 101
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MM 350 - Performance (3)
Practical experience in the basics of performance (body control, eye contact, movement, projection, diction, owning or reading text, characterization, sensitivity, vulnerability, and confidence) as it applies to media, presentations, public relations, business communication, etc.
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MM 370 - Public Relations Campaigns & Writing (3)
Instruction and practice in the forms of writing needed in the public relations and corporate communication fields with emphasis on purpose, strategy, medium and format, including news releases, backgrounders, PSAs, advertising messages, articles, newsletters, editorials, speeches, campaign writing, and annual reports.
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MM 375 - Media and Entertainment Management (3)
This course will give the student a grasp of the more complex marketing, management, legal, and technological changes that are taking place in the industry. Focus will be not only on existing business models but entrepreneurship and “cutting edge, out of the box” innovation in the industry.
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MM 380 - Small Group Communication (3)
Effective small group communication is an important component of decision-making. Understanding small group principles, including both attitudes and skills, is necessary in becoming productive member and leaders of problem-solving and task groups. This class will focus on the communication components of small groups including creating workable goals, the stages of group development, task and social maintenance roles, membership diversity, leadership, motivation, listening, conflict resolution, problem solving, critical thinking and argumentation, planning and conducting meetings, and issues of ethical behavior in groups.
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MM 402 - Convergent Media News (3)
This course is a study of reporting, writing, editing and producing news for media distribution. Emphasis is on the use of electronic newsgathering equipment, writing and reporting style, producing new and presentation of completed stories.
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MM 410 - Sports Information and Analytics (3)
This class will discuss the theory, development, and application of analytics in sports. Students will learn about the application of analytics in sports for the purposes of in-game strategy, player performance, team management, sports operations, and fantasy competitions.
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