2017-2018 Brenau University Catalog 
    
    Mar 28, 2024  
2017-2018 Brenau University Catalog [ARCHIVED CATALOG]

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MM 347 - Public Relations

(3)
A survey of the principles and techniques involved in both corporate and staff public relations operations. Case studies will emphasize the management functions of decision and policy-making related to the communication process. Special consideration will be given to public relations research, planning and writing. Prerequisite(s): MM 101



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