2017-2018 Brenau University Catalog 
    
    Mar 29, 2024  
2017-2018 Brenau University Catalog [ARCHIVED CATALOG]

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MK 780 - Product Development and Innovation

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A study of changing market demands, innovation, and new product development from the perspective of marketing management in a business organization. Emphasis is placed on innovation, opportunity identification and selection, new product ideation and concept evaluation, management of the new product process, new product design and development, and strategic launch planning. Prerequisite(s): MK 715



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