Marketing (M.B.A.)

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The Marketing M.B.A. prepares students for advancement in their careers to positions in corporate marketing management. The program provides the strategic thinking, analytical tools and tactical skills required by marketers to build strong brands, implement growth strategies and direct the marketing planning efforts of an organization.

M.B.A. Foundation Courses (6 hours)

To enhance their success in the program, students are required to take the following foundation courses. All MBA students must pass all foundation courses prior to taking the MBA core classes and major concentration requirements.

M.B.A. Core Curriculum (24 hours)

The M.B.A. curriculum focuses on the key management, economics, financial, marketing, accounting and leadership principles needed in an advanced program of study in business. Students taking core classes can expect a strong emphasis of theoretical methods combined with pragmatic techniques.

Note: Courses are listed in suggested order taken.
BA 642 - Cross-Cultural Business Challenges
AC 721 - Budgeting for Managers
BA 723 - Financial Management
MG 729 - Management and Organizational Behavior
BA 787 - Global Economics
BA 670 - Integrated Business Operations
MK 715 - Marketing Management
BA 799 - Strategic Management and Policy

Marketing Concentration

Total

Total semester hours required for degree: 45