The Marketing M.B.A. prepares students for advancement in their careers to positions in corporate marketing management. The program provides the strategic thinking, analytical tools and tactical skills required by marketers to build strong brands, implement growth strategies and direct the marketing planning efforts of an organization.
M.B.A. Foundation Courses (6 hours)
To enhance their success in the program, students are required to take the following foundation courses. All MBA students must pass all foundation courses prior to taking the MBA core classes and major concentration requirements.
The M.B.A. curriculum focuses on the key management, economics, financial, marketing, accounting and leadership principles needed in an advanced program of study in business. Students taking core classes can expect a strong emphasis of theoretical methods combined with pragmatic techniques.
Note: Courses are listed in suggested order taken.