2015-2016 Brenau University Catalog 
    
    Nov 19, 2018  
2015-2016 Brenau University Catalog [ARCHIVED CATALOG]

Marketing (M.B.A.)


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The Marketing M.B.A. prepares students for advancement in their careers to positions in corporate marketing management. The program provides the strategic thinking, analytical tools and tactical skills required by marketers to build strong brands, implement growth strategies and direct the marketing planning efforts of an organization.

M.B.A. Foundation Courses (6 hours)


To enhance their success in the program, students are required to take the following foundation courses. All MBA students must pass all foundation courses prior to taking the MBA core classes and major concentration requirements.

M.B.A. Core Curriculum (24 hours)


The M.B.A. curriculum focuses on the key management, economics, financial, marketing, accounting and leadership principles needed in an advanced program of study in business. Students taking core classes can expect a strong emphasis of theoretical methods combined with pragmatic techniques.

Total


Total semester hours required for degree:  45

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