Major Requirements in Mass Communication The mass communication major consists of required courses in the major core curriculum and the completion of one of five areas of concentration: broadcasting, digital media, journalism, management or public relations. All students entering mass communication should have basic computer skills. All mass communication majors will be required to meet satisfactory standards of English usage as determined by departmental criteria. All majors must earn a grade of “C” or better in required major classes or major concentration classes. All undergraduate majors must enroll in MM 170, Media Practicum, every semester and accumulate eight MM 170 credits prior to graduation.
Career Opportunities Newspaper reporter, copy editor, radio announcer, television producer, public relations specialist, advertising account executive, press secretary, television anchor, marketing manager, columnist, technical writer, promotion manager, magazine editor, book publisher, videographer, corporate video producer, special events coordinator, advertising copywriter, creative director, foreign correspondent.
Upon Completion of the Mass Communication program, students should be able to:
- Demonstrate an understanding of the role of mass communication in society from an historical, political, legal, and ethical point of view.
- Describe and evaluate changes in the mass media organizations including broadcasting, cable, newspapers, and electronic sources.
- Demonstrate an understanding of media regulations pertaining to the First Amendment.
- Demonstrate the ability to organize and write a research project.
- Become proficient with various pieces of video and audio production equipment.
- Become familiar with and perfect the use of various writing formats required by the media.
- Increase the proficiency of their public presentation skills.
- Exhibit professional standards of excellence.
- Identify and demonstrate creativity in the media marketplace.
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