MM 215 - Persuasion *

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The course facilitates understanding of the theory and practice of persuasion as a means of influencing attitudes, beliefs, opinions, and actions. Emphasis is placed on the critical evaluation of persuasive messages and the design of persuasive campaigns. An equally important element of the course is to foster student’s insight into the techniques of persuasion so that students are able to apply course-related concepts to the development of rhetorical appeals.