2016-2017 Brenau University Catalog 
    
    Mar 29, 2024  
2016-2017 Brenau University Catalog [ARCHIVED CATALOG]

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MM 427 - Public Relations Writing

(3)
Instruction and practice in the forms of writing needed in the public relations and corporate communication fields with emphasis on purpose, strategy, medium and format, including news releases, backgrounders, PSAs, advertising messages, articles, newsletters, editorials, speeches, campaign writing, and annual reports. Prerequisite(s): EH 101, EH 102, MM 347



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