MM 470 - Integrated Marketing Communications

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This course is designed for students who will be involved in customer/consumer communications including: advertising, public relations, promotions, internet, marketing, media and client organizations. Students will develop media plans and presentation skills with special attention to effectiveness and measurable results. This communication process supports an integrated brand experience for the customer/consumer using appropriate media presentation skills and products. Prerequisite(s): MM 101, MM 170, MM 225, MM 345