2018-2019 Brenau University Catalog 
    
    Mar 29, 2024  
2018-2019 Brenau University Catalog [ARCHIVED CATALOG]

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MK 715 - Marketing Management

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Learners study the managerial role applied to the marketing function in for-profit, not-for-profit, and governmental settings. Particular emphasis is placed on both the conceptual and application issues in marketing management; industry and competitor analysis; productivity and profitability analysis; product design, promotion, pricing, and distribution; ethical decision making; and evaluation and control systems.



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