OL 799 - Strategic Planning

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Strategic planning focuses attention on the process of strategic planning as opposed to management theory and concepts. Questions of “What to do?”, and “How to do it?”, as defined by the strategic management process, will be addressed. The course is practitioner- oriented and based on case studies that explain the complexities of strategic planning and management, while emphasizing the importance of theoretical knowledge. Strategic planning acknowledges the evolution of global competition and introduces guidelines and recommendations for improving managerial effectiveness in these relationships. Prerequisite(s): OL 713, MG 729, OL 755