Marketing (M.B.A.)

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The Marketing M.B.A. prepares students for advancement in their careers to positions in corporate marketing management. The program provides the strategic thinking, analytical tools and tactical skills required by marketers to build strong brands, implement growth strategies and direct the marketing planning efforts of an organization.

M.B.A. Prerequisite Sequence

There are two options to satisfying the Prerequisite Sequence. Option 1 are two graduate courses that can be taken at Brenau. Option 2 are a series of undergraduate courses which could have been taken at Brenau, or transferred in as appropriate undergraduate classes from a regionally accredited university. For either option, the class must be taken within the last 5 years with a minimum grade of B. Students may use option 1 for one course and option 2 for the other.

Option 1

Option 2

In place of BA 514:
AC 201 - Accounting Principles I (Financial)
and BA 327 - Managerial Finance
In place of BA 508:
BA 206 - Microeconomics *
and BA 207 - Macroeconomics

M.B.A. Introduction Sequence (6 hours)

To enhance their success in the program, students are required to take the following introduction sequence. All MBA students must pass all introduction sequence courses before moving into the core or global sequence.

M.B.A. Global Sequence

Choose one course from the list below.

M.B.A. Core Curriculum (21 hours)

The M.B.A. curriculum focuses on the key management, economics, financial, marketing, accounting and leadership principles needed in an advanced program of study in business. Students taking core classes can expect a strong emphasis of theoretical methods combined with pragmatic techniques.

Marketing Major

Take 5 of the following six classes.

M.B.A. total hours:

Total semester hours required for degree, after the Prerequisite Sequence is completed and beginning with the Introduction Sequence: 45