2018-2019 Brenau University Catalog 
    Oct 03, 2023  
2018-2019 Brenau University Catalog [ARCHIVED CATALOG]

Business Analytics Certificate

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This program is designed to graduate professionals who can manage data driven decision making, problem-solving and performance improvement. The data savvy manager can perform intermediate analytics as well as act as the bridge between deep analytic talent (data scientists) and the rest of the organization. Business Analytics consists of asking the right business questions, collecting the right data, deriving insights from the data, and taking action; action that is data driven and effective.

The graduate will be able to

  1. assess strategic and tactical performance so as to identify the right questions to be asked and the right data to be collected,
  2. analyze and interpret the data (with the support of the deep analytic talent, as needed), leading to actionable insights, and
  3. prescribe and manage the actions to completion.

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