This program is designed to graduate professionals in creating, managing and communicating about the corporate reputation. Coursework focuses on theory, research, and practical application of principles related to corporate communication.

The graduate will be able to

1. differentiate between various approaches to the study of communication,
2. critically analyze messages to identify embedded meanings,
3. frame local, national, or global issues from a communication perspective, and
4. create meaningful communication strategies to accomplish personal and organizational goals.