2019-2020 Brenau University Catalog 
    
    Aug 13, 2020  
2019-2020 Brenau University Catalog [ARCHIVED CATALOG]

Marketing (M.B.A.)


Return to {$returnto_text} Return to: Majors/Programs

This program is designed to graduate professionals for advancement in their careers to positions in corporate marketing management. The program provides the strategic thinking, analytical tools and tactical skills required by marketers to build strong brands, implement growth strategies and direct the marketing planning efforts of an organization.

M.B.A. Degree Requirements


Prerequisite Sequence


There are two options to satisfying the Prerequisite Sequence. Option 1 are two graduate courses that can be taken at Brenau. Option 2 are a series of undergraduate courses which could have been taken at Brenau, or transferred in as appropriate undergraduate classes from a regionally accredited university. For either option, the class must be taken within the last 5 years with a minimum grade of B. Students may use option 1 for one course and option 2 for the other.

Introduction Sequence


To enhance their success in the program, students are required to take the following introduction sequence. All MBA students must pass all introduction sequence courses before moving into the core or global sequence.

M.B.A. total hours:


Total semester hours required for degree, after the Prerequisite Sequence is completed and beginning with the Introduction Sequence:  42-45

The total hours depend on the major chosen.

Return to {$returnto_text} Return to: Majors/Programs