2011-2012 Brenau University Catalog 
    
    Sep 25, 2022  
2011-2012 Brenau University Catalog [ARCHIVED CATALOG]

Business (B.B.A.)


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The business major is designed for the student who wants a broad business background. Students take courses in the functional business areas of management, marketing, accounting, finance, operations and information systems. Electives allow students to specialize or deepen their knowledge of several areas. The business major prepares students for positions in marketing, business analysis, management, sales and other corporate and small business functions.

Upon completion of the Business program, students should be able to:

  1. Apply quantitative tools and techniques to solve business problems.
  2. Apply critical thinking and problem solving skills to the diagnosis and solution of business problems.
  3. Use business software applications to analyze data and solve business problems.
  4. Utilize writing and speaking skills to communicate business subjects and issues to a variety of audiences.
  5. Understand the legal and ethical environment in which business operates and consider the legal and ethical implications of business decisions.
  6. Use financial information in the managerial functions of decision making, planning, controlling and problem solving.
  7. Understand economic decision making within the firm.
  8. Understand the manner in which goods and services produced by business organizations are promoted and distributed.
  9. Understand the manner in which manufacturing and service operations are planned, organized and carried out.
  10. Demonstrate and understanding of the key terms, concepts and applications of accounting as the ‘language of business’.
  11. Demonstrate the positive impact of global integration on a country and its citizens.

Liberal Education Requirements


Brenau University and its faculty are dedicated to the goal of providing students with a thorough background in the liberal arts, as well as academic and professional skills which will help them become enlightened and productive members of society. To that end, the faculty developed a liberal education curriculum based on expectations and learning outcomes.

This liberal education curriculum is divided into four learning portals: World Understanding, Scientific and Analytic Curiosity, Artistic and Creative Imagination and Communication and Language Fluency.

  • World Understanding Learning
  • Scientific and Analytic Curiosity
  • Artistic and Creative Imagination
  • Communication and Language Fluency

Courses applied in one portal may not be applied in another portal. However, courses applied in the Liberal Education may be applied toward a student’s major or minor.

Students with an A.A., A.S. or a bachelor’s degree from a regionally accredited institution are exempt from Liberal Education requirements. This exemption does not does not extend to any other associate’s degree (ex. A.A.S., A.A.T). This exemption does not affect transfer credit. All college-level credit that conforms to Brenau’s transfer credit policy will be recorded on the student’s Brenau transcript. This exemption does not affect any major courses required or any major foundation courses required.

World Understanding Learning Portal


Historical Perspective

  • Demonstrate knowledge of major events and movements in history and use this knowledge to generate a more sophisticated understanding of current events.

Global and Civic Perspective

  • Demonstrate a global and civic perspective by applying ethical and social justice principles in decision making.

Global and Civic Perspective - 3 hours


Scientific & Analytic Curiosity Portal


Mathematics

  • Demonstrate quantitative reasoning through numeric, symbolic or geometric means.

Science

  • Demonstrate competency in a specific science curriculum and appraise the impact of that science in one’s life

Reasoning

  • Be able to think critically and solve problems effectively
     

Mathematics - 3 hours


Course taken will depend upon math placement of the student.

Artistic & Creative Imagination Portal


Fine Arts

  • Understand artistic concepts and traditions through the experience of artistic endeavors

Literature

  • Read and understand literature in its historical context.

Spirituality or Self-Awareness

  • Recognize spiritual traditions around the world or improve personal and social awareness.

Lifetime Fitness
 

  • Appraise one’s health status and implement a plan for health and fitness.

Communication & Language Fluency Portal


Writing

  • Compose effective and logical written communication.

Speaking

  • Demonstrate effective oral communication.

Modern Language

  • Communicate in a non-native language.

Interpersonal Dynamics

  • Engage in the transfer of under-standing between people.

Information and Technology

  • Literacy
  • Demonstrate knowledge of information technology.

Modern Language - 0-3 hours


  • Students must have modern language competency through the 102 (or 115) level. It is possible for a student to place out of part or all of modern language via placement or CLEP. Please see the placement information section for specific guidelines. If the student takes 101, that course may be applied as the students communication elective, if needed.
  • International Students will exempt the Modern Language requirement with a TOEFL score of 500 or above.

Communication and Language Fluency Portal Elective - 3 hours


Choose from any course in the Communication and Language Fluency portal not already applied in the Liberal Education or choose from the courses below.

Note: Women’s College students may apply a 100 level language as a portal elective only for a language not used to meet the liberal education Modern Language requirement. Evening and Weekend and Online Studies students may use a 100 level language to satisfy the portal elective requirement.

Business Foundation Courses


To ensure proper course rotation, the department recommends that foundation courses are taken by the end of the sophomore year. These courses are required for every business student, even if the student has a previous degree that qualifies a waiver of the Liberal Education requirements.

Business (B.B.A.) Core


Note: Undergraduate students in the Department of Business Administration must earn a grade of “C” or better in all major classes. See the program plan for courses that can be cross/dual used between the liberal education and the major.

Business Concentration Electives


Students must take six electives from among upper division business courses. Students may specialize in one area (ex. - marketing) or spread their electives over several areas. In addition to the courses offered by the business department, LP 207 or MM 345 bay be used toward this requirement.

Total Required Hours


A minimum of 120 hours is required to graduate with this major. It is possible that the student may graduate with more than 120 hours based on placement and transfer credit.

Note: Courses marked with an * are Liberal Education courses.

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