2011-2012 Brenau University Catalog 
    
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2011-2012 Brenau University Catalog [ARCHIVED CATALOG]

Fashion Merchandising (B.A.)

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Program Objectives  The fashion merchandising program at Brenau is designed to prepare graduates for positions in fashion and related industries. Fashion merchandising requires a unique blend of fashion industry knowledge, business knowledge and computer skills. To become tomorrow’s leaders requires an understanding of the allied industry segments from raw materials to finished product and how to target chosen market segments. Graduates will acquire the knowledge to be successful merchandisers, planners, managers, marketers and promoters of fashion goods and services.

Career Opportunities  Students graduating with a degree in fashion merchandising are prepared to enter product development management as well as sales and marketing positions. Career opportunities include buyer, merchandising representative, special event coordinator, sales representative, showroom manager, retail manager or entrepreneur.

Course of Study  In addition to the liberal education requirements, a degree in fashion merchandising requires 65 hours specified in fashion merchandising including one semester-long internship.

Also, students are reminded that it is a requirement that all majors will demonstrate oral and written communication competency within the context of writing and/or speech intensive courses in the major.

Liberal Education Requirements

Brenau University and its faculty are dedicated to the goal of providing students with a thorough background in the liberal arts, as well as academic and professional skills which will help them become enlightened and productive members of society. To that end, the faculty developed a liberal education curriculum based on expectations and learning outcomes.

This liberal education curriculum is divided into four learning portals: World Understanding, Scientific and Analytic Curiosity, Artistic and Creative Imagination and Communication and Language Fluency.

  • World Understanding Learning
  • Scientific and Analytic Curiosity
  • Artistic and Creative Imagination
  • Communication and Language Fluency

Courses applied in one portal may not be applied in another portal. However, courses applied in the Liberal Education may be applied toward a student’s major or minor.

Students with an A.A., A.S. or a bachelor’s degree from a regionally accredited institution are exempt from Liberal Education requirements. This exemption does not does not extend to any other associate’s degree (ex. A.A.S., A.A.T). This exemption does not affect transfer credit. All college-level credit that conforms to Brenau’s transfer credit policy will be recorded on the student’s Brenau transcript. This exemption does not affect any major courses required or any major foundation courses required.

World Understanding Learning Portal

Historical Perspective

  • Demonstrate knowledge of major events and movements in history and use this knowledge to generate a more sophisticated understanding of current events.

Global and Civic Perspective

  • Demonstrate a global and civic perspective by applying ethical and social justice principles in decision making.

Historical Perspective - 3 hours

Global and Civic Perspective - 3 hours

World Understanding Portal Elective - 3 hours

Take an Interdisiplinary Course (IC) course [listed below] or take three (3) hours of either historical perspective or Global & Civic Perspective.

Scientific & Analytic Curiosity Portal

Mathematics

  • Demonstrate quantitative reasoning through numeric, symbolic or geometric means.

Science

  • Demonstrate competency in a specific science curriculum and appraise the impact of that science in one’s life

Reasoning

  • Be able to think critically and solve problems effectively
     

Mathematics - 3 hours

Course taken will depend upon math placement of the student.

Science - 7-8 hours

Students must have a four hour lab science and a second science of three-four hours.

Reasoning 3-4 hours

Artistic & Creative Imagination Portal

Fine Arts

  • Understand artistic concepts and traditions through the experience of artistic endeavors

Literature

  • Read and understand literature in its historical context.

Spirituality or Self-Awareness

  • Recognize spiritual traditions around the world or improve personal and social awareness.

Lifetime Fitness
 

  • Appraise one’s health status and implement a plan for health and fitness.

Fine Arts or Literature - 3 hours

Lifetime Fitness - 3 hours

  • Women’s College students must have one hour of Lifetime Fitness (LF) or Leisure Sports (LS) or Dance (DA); one hour of Women’s Health (WH); and one hour of any P.E. (LS/LF/DA/or WH).
  • Evening/weekend or online students may transfer in the above or take HS 105 (3 hours) while at Brenau
  • Nursing and Dance majors have specific Lifetime Fitness requirements. Please see those major sections for information.

Artistic and Creative Imagination Portal Elective - 3 hours

Communication & Language Fluency Portal

Writing

  • Compose effective and logical written communication.

Speaking

  • Demonstrate effective oral communication.

Modern Language

  • Communicate in a non-native language.

Interpersonal Dynamics

  • Engage in the transfer of under-standing between people.

Information and Technology

  • Literacy
  • Demonstrate knowledge of information technology.

Writing - 6 hours

Speaking - 3 hours

Modern Language - 0-3 hours

  • Students must have modern language competency through the 102 (or 115) level. It is possible for a student to place out of part or all of modern language via placement or CLEP. Please see the placement information section for specific guidelines. If the student takes 101, that course may be applied as the students communication elective, if needed.
  • International Students will exempt the Modern Language requirement with a TOEFL score of 500 or above.

Communication and Language Fluency Portal Elective - 3 hours

Choose from any course in the Communication and Language Fluency portal not already applied in the Liberal Education or choose from the courses below.

Note: Women’s College students may apply a 100 level language as a portal elective only for a language not used to meet the liberal education Modern Language requirement. Evening and Weekend and Online Studies students may use a 100 level language to satisfy the portal elective requirement.

Major Requirements

Note: Students must earn a grade of “C” or better in all major classes. See the program plan for courses that can be cross/dual used between the liberal education and the major.

Total Required Hours

A minimum of 120 hours is required to graduate with this major. It is possible that the student may graduate with more than 120 hours based on placement and transfer credit.

Note: Courses marked with an * are Liberal Education courses.

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