2021-2022 Brenau University Catalog 
    
    Jun 26, 2022  
2021-2022 Brenau University Catalog
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MK 311 - Advertising Management

(3)
Learners explore the entire field of advertising (radio, television, point of purchase, direct mail, newspapers, magazines, etc.) as well as advertising within the organization. The aspects of advertising covered include research, copy, layout, production and budgeting as well as the role of advertising in our economy. Prerequisite(s): MK 315



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