2021-2022 Brenau University Catalog 
    
    Aug 09, 2022  
2021-2022 Brenau University Catalog [ARCHIVED CATALOG]

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MK 412 - Sales Management

(3)
Learners explore the objectives, policies, and techniques of sales force management and the critical roles and responsibilities of the sales manager in a marketing-concept-driven organization: sales force motivation and performance; goals, quotas, and measurement; and individual and team performance measurement and control. Prerequisite(s): MK 315



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