2021-2022 Brenau University Catalog 
    
    Aug 09, 2022  
2021-2022 Brenau University Catalog [ARCHIVED CATALOG]

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MK 418 - Marketing Research

(3)
In this course learners analyze conceptual and applied structures of marketing research: designing, producing, analyzing, and presenting research results. Buyer preference testing, market pattern analyses, and statistical evaluation are discussed. Prerequisite(s): MK 315



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