2021-2022 Brenau University Catalog 
    
    Mar 29, 2024  
2021-2022 Brenau University Catalog [ARCHIVED CATALOG]

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MK 782 - International Marketing

(3)
A study of marketing management activities from the perspective of firms doing business across international boundaries. The emphasis is placed on the unique aspects of cultural differences, distribution problems, communications differences, and governmental affairs. Prerequisite(s): MK 715



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