2022-2023 Brenau University Catalog 
    
    Dec 23, 2024  
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2022-2023 Brenau University Catalog [ARCHIVED CATALOG]

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MK 462 - Marketing Analytics

(3)
This course focuses on how large amounts of available data and expanded analytical capabilities transform marketing decision making. It introduces learners to various marketing analytics methods, data types and popular analytics software. Prerequisite(s): MS 205, BA 303


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