Digital Marketing (M.B.A.)

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This program is designed to graduate marketing professionals with the knowledge and skills needed to compete in the marketing sphere which is being transformed by a digital revolution. Coursework focuses on the theory and application of content marketing, digital marketing analytics, integrated communication on social media platforms, and mobile first marketing methods. It also provides students with the opportunity to prepare for certification exams. The graduate will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals, conduct key word searches, create relevant social media messages, and complete digital marketing analyses on paid, earned, and owned media.

M.B.A. Degree Requirements

Prerequisite Sequence

There are two options to satisfying the Prerequisite Sequence. Option 1 are two graduate courses that can be taken at Brenau. Option 2 are a series of undergraduate courses which could have been taken at Brenau, or transferred in as appropriate undergraduate classes from a regionally accredited university. For either option, the class must be taken within the last 5 years with a minimum grade of B. Students may use option 1 for one course and option 2 for the other.

Option 1

Option 2

In place of BA 514:
AC 201 - Accounting Principles I (Financial)
and BA 327 - Managerial Finance
In place of BA 508:
BA 206 - Microeconomics
and BA 207 - Macroeconomics

Introduction Sequence

To enhance their success in the program, students are required to take the following introduction sequence. All MBA students must pass all introduction sequence courses before moving into the core or global sequence.

Global Sequence

Choose one course from the list below.

Core:

Digital Marketing Major:

Total

Total semester hours required for degree, after the Prerequisite Sequence is completed and beginning with the Introduction Sequence: 42