2024-2025 Brenau University Catalog

Dec 03, 2024

2024-2025 Brenau University Catalog

Mass Communication (B.A.)

Print Degree Planner (opens a new window) |

Career Opportunities Newspaper reporter, copy editor, radio announcer, television producer, public relations specialist, advertising account executive, press secretary, television anchor, marketing manager, columnist, technical writer, promotion manager, magazine editor, book publisher, videographer, corporate video producer, special events coordinator, advertising copywriter, creative director, foreign correspondent, songwriter, music publisher, event planner, web site coordinator, entertainment manager, news letter editor, social media coordinator, media sales, video editor.

Orientation, Gold Curriculum and Liberal Education Requirements

Orientation

If the student transfers fewer than 24 post-secondary school hours to Brenau, one of the following courses is required to graduate:

Gold Curriculum

Women’s College must complete the GOLD Program Curriculum in order to graduate with a bachelor’s degree. Gold Curriculum courses are designated by a “W” as the last character in the course number. Please see the table below for the required course hours. The number of required hours are prorated based on the number of transfer hours. Students are encouraged to take as many “W” courses as possible. This requirement can not be waived based on a previous degree.

These courses have a W as the ending character in the course number.

W courses can be searched by clicking on “Courses” in the catalog dashboard

and typing *W in the “Code or Number” box and then clicking the “filter” button.

W courses would replace the “standard” version in the students program. (ex. EH 101W would replace EH 101). W courses emphasize the experience and expertise of women throughout course design and delivery. Students will identify and analyze the contributions and experiences of women. More than 50% of course activities, readings, and assessments emphasize and explore female experience, perspective, or expertise.

Undergraduate students not enrolled in the Women’s College do not complete in the Gold Curriculum.

Hours transferred:	“W” course hours required for graduation:
0-24	30
25-44	18
45-59	15
60-74	12
75-89	9
90+	6

Liberal Education Requirements:

Brenau University and its faculty are dedicated to the goal of providing students with a thorough background in the liberal arts, as well as academic and professional skills which will help them become enlightened and productive members of society. To that end, the faculty developed a liberal education curriculum based on expectations and learning outcomes.

This liberal education curriculum is divided into four learning portals: World Understanding, Scientific and Analytic Curiosity, Artistic and Creative Imagination and Communication and Language Fluency.

World Understanding Learning
Scientific and Analytic Curiosity
Artistic and Creative Imagination
Communication and Language Fluency

Courses applied in one portal may not be applied in another portal. However, courses applied in the Liberal Education may be applied toward a student’s major or minor.

Students with an A.A., A.S. or a bachelor’s degree from a regionally accredited institution are exempt from Liberal Education requirements for Brenau’s bachelor degree programs. This exemption does not extend to any other associate’s degree (ex. A.A.S., A.A.T.). This exemption does not affect transfer credit. All college-level credit that conforms to Brenau’s transfer credit policy will be recorded on the student’s Brenau transcript. This exemption does not affect any major courses required or any major foundation courses required.

Note: If an LE course has a “W” course version, that course can be used in place of the standard course version for the student’s LE requirement. (ex. EH 101 or EH 101W satisfy the LE writing requirement.

World Understanding Learning Portal

Historical Perspective - 3 hours

Demonstrate knowledge of major events and movements in history and use this knowledge to generate a more sophisticated understanding of current events.

Civic Engagement - 3 hours

Demonstrate an appreciation of the importance of civic engagement in a global society.

Global Awareness - 3 hours

Demonstrate an understanding of global issues and their implications for local communities.

Scientific & Analytic Curiosity Portal

Mathematics - 3 hours

Demonstrate quantitative reasoning through numeric, symbolic or geometric means.

Course taken will depend upon math placement of the student.

Science - 7-8 hours

Demonstrate competency in a specific curriculum and appraise the impact of that science in one’s life.

Students must have at least one four-hour lab science plus a second science of three or four hours.

BY 105 - Human Biology w/Lab *
BY 111 - Biological Science I * (majors)
BY 112 - Biological Science II * (majors)
BY 151 - Biological Field Studies *
May take BY 151L (1 hour) with BY 151 for lab science credit.
BY 151L - Biological Field Studies Lab *
BY 206 - Microbiology *
BY 209 - Human Anatomy & Physiology I *
BY 210 - Human Anatomy and Physiology II *
CY 103 - Principles of Chemistry *
CY 110 - Forensic Science *
CY 121 - General Chemistry I *
CY 122 - General Chemistry II *
PS 100 - Physical Science *
PS 104 - Earth Science *
PS 110 - Physical Geography w/ Lab *
PS 111 - Meteorology/Climatology w/ Lab *
PS 112 - Astronomy w/ Lab *
PS 121 - Introductory Physics I*
PS 122 - Introductory Physics II*
PS 180 - Cities and the Environment *
PY 101 - Introduction to Psychology *
Can take PY 101 with or without lab. If used as a lab science, the lab must be taken concurrently with the course.

Reasoning 3-4 hours

Be able to think critically and solve problems effectively.

Artistic & Creative Imagination Portal

Literature - 3 hours

Read and understand literature in its historical context.

Lifetime Fitness - 3 hours

Appreciate one’s health status and implement a plan for health and fitness.

Women’s College students must have one hour of Lifetime Fitness (LF) or Leisure Sports (LS) or Dance (DA); one hour of Women’s Health (WH); and one hour of any P.E. (LS/LF/DA/or WH).
Non-Women’s College students may transfer in the above or take HS 105 (3 hours) while at Brenau.
Nursing and Dance majors have specific Lifetime Fitness requirements. Please see those major sections for information.

Communication & Language Fluency Portal

Writing - 6 hours

Compose effective and logical written communication.

Speaking - 3 hours

Demonstrate effective oral communication.

Modern Language - 0-3 hours

Communicate in a modern language other than English.

Students must have modern language competency through the high beginner (102 or 115) level. It is possible for a student to place out of part or all of modern language via placement or CLEP. Please see the placement information section for specific guidelines. If the student takes 101, that course may be applied as the communication requirement, if needed, or as a general elective.
International Students will exempt the Modern Language requirement with a minimum TOEFL score of 527 (paper based) or its equivalent.

Communication - 3 hours

Apply communication skills in a given context.

Choose from any course in the Communication and Language Fluency portal not already applied in the Liberal Education, or choose from the courses below. If a student takes 101 and 102 of the same language to satisfy the modern language requirement, the 101 course may satisfy the communication elective.

Mass Communication Foundation Courses (9 hours)

Mass Communication Major Core (30 hours)

Note: Undergraduate students in the Department of Mass Communication must earn a grade of “C” or better in all major classes. See the program plan for courses that can be cross/dual used between the liberal education and the major.

Concentration Requirements (22 hours)

Choose one concentration from Digital Technology or Public Relations/Journalism.

Digital Technology Concentration

Public Relations/Journalism Concentration

Total Required Hours

A minimum of 120 hours is required to graduate with this major. It is possible that the student may graduate with more than 120 hours based on placement and transfer credit.

Note: Courses marked with an * are Liberal Education courses.

Brenau University Academic Catalog