2024-2025 Brenau University Catalog 
    
    Jul 24, 2024  
2024-2025 Brenau University Catalog

Organizational Leadership (M.S.)


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The M.S. degree in Organizational Leadership is designed for individuals from a variety of academic and work backgrounds who desire to positively influence the human dynamics within organizations. Coursework provides students with the opportunities to learn about and apply contemporary theory in organization change and development, critical and creative thinking, organizational learning, leadership, conflict resolution and strategic planning.

Foundation Course (6 hours)


To enhance their success in the program, students are required to take the following foundation courses. Students must pass the foundation courses prior to beginning their major coursework.

Organizational Leadership Major Core (18 hours)


Concentrations (12 hours)


Students will choose one of the following concentrations. Note: if a student completed a certificate at Brenau University in any of these concentrations, those courses can be applied toward a concentration in the same field for this degree.

Accounting, Public


This program is designed to graduate professionals to work in various public accounting and related fields and also provides students the opportunity to take additional coursework required for certification exams. Graduate level accounting courses may require undergraduate accounting prerequisites to have been completed; the specific prerequisites required will depend on the graduate accounting courses selected.

Business Analytics


This program is designed to graduate professionals who can manage data driven decision making, problem-solving and performance improvement. The data savvy manager can perform intermediate analytics as well as act as the bridge between deep analytic talent (data scientists) and the rest of the organization. Business Analytics consists of asking the right business questions, collecting the right data, deriving insights from the data, and taking action; action that is data driven and effective.

The graduate will be able to

  1. assess strategic and tactical performance so as to identify the right questions to be asked and the right data to be collected,
  2. analyze and interpret the data (with the support of the deep analytic talent, as needed), leading to actionable insights, and
  3. prescribe and manage the actions to completion.

Digital Marketing


This program is designed to graduate marketing professionals with the knowledge and skills needed to compete in the marketing sphere which is being transformed by a digital revolution. Coursework focuses on the theory and application of content marketing, digital marketing analytics, integrated communication on social media platforms, and mobile first marketing methods. It also provides students with the opportunity to prepare for certification exams. The graduate will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals, conduct key word searches, create relevant social media messages, and complete digital marketing analyses on paid, earned, and owned media.

Finance


This program is designed to graduate professionals with the skills they need to progress into upper management or into the field of finance. Students will explore the major areas of the field including investments, valuation, corporate financial policy, risk management and international finance.

Healthcare Management


This program is designed to graduate professionals with comprehensive knowledge of leadership and management principles in an increasingly competitive healthcare environment. The healthcare Management MBA is will-suited for clinical professionals, such as RNs, Medical Technologists, and other medical specialists, to expand their potential for promotion and leadership responsibility.

Human Resource Management


This program is designed to graduate professionals with specialized training, real-world experience, and personal attention, while developing solid business fundamentals that will put them out in front as a Human Resource Professional. Typical HR managers come from both human resource and business backgrounds and will be able to integrate HR strategies into their companies’ overall plans.

Management


This program is designed to graduate professionals with critical thinking and decision-making skills, as well as comprehensive knowledge necessary to progress to a higher level in their organization or take the next step in their career.

Project Management


This program is designed to graduate professionals to assume project management responsibilities in a wide range of industries and organizations. The course sequence helps establish best practices in project management, and helps prepare students for professional certifications, such as those offered by the Project Management Institute (PMI)®.

Total


Total Semester Hours Required for Degree:  36 semester hours. This does not include the foundation courses and any prerequisites needed for courses within the program.

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