This program is designed to graduate marketing professionals with the knowledge and skills needed to compete in the marketing sphere which is being transformed by a digital revolution. Coursework focuses on the theory and application of content marketing, digital marketing analytics, integrated communication on social media platforms, and mobile first marketing methods. It also provides students with the opportunity to prepare for certification exams. The graduate will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals, conduct key word searches, create relevant social media messages, and complete digital marketing analyses on paid, earned, and owned media.