BA 713 - Business Analytics Strategy

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Companies are evolving into a direction wherein the reach of data and analytics keeps growing and must be considered from a strategic view. For instance, the performance of human resources, occasionally described as an organization’s most important asset, is being analyzed with data in ways not encountered before. This course will step back and examine the relationship between high level metrics and the organizational variables that have the greatest impact. As with Six Sigma, students will learn how defining these cause-and-effect relationships are the key to organizational success, often leading to strategic advantage. While many actors might become an accomplished analytics technician, it is equally important for the business analytics professional to understand the soft skills that make business analytics a competitive weapon for some organizations. Students will learn that in the end, it is action taken on insights that separates the winners from the bystanders. Prerequisite(s): BA 711, BA 712