MM 650 - Media Industries and Business Practices

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A study of business dynamics that drive major media sectors. A focus will be on digital convergence and the influence of digital media on all media sectors. The course will examine corporate business strategy, marketing, conglomerates, consolidation and integration, regulation, disruptive transformation, globalization of media industries, etc. Additionally, the course will examine recent and historical trends, concepts, models, and strategies in media and the implications for all elements of the industry value chain.